27 Mar 2018

How to Convince People in Less Than Sixty Seconds

Making sure your message is convincing is vital.

1. Plan your videos

Don’t just turn on the camera and record the first thing that comes to your mind. Conceptualise your videos and develop scripts that you can memorise. This saves you a lot of time in the editing process and ensures that you have a clear objective for the goals you wish to achieve through your dialogue. As a result, you will seem more natural on camera.

2. Find the right background

Always be aware of your surroundings when filming. For instance, don’t stand in the front of a distracting background when you intend to be the focus of the shot. In a lot of situations, a white or one-coloured background will be the best option. Sometimes, it is also wise to invest in a Green Screen. A Green Screen gives you the option to change the background or remove the background altogether. Ask yourself the question: What do I want my viewers to see

3. Know your audience

Who are you talking to? Which demographic are you trying to address? It’s helpful to know and understand your target audience before you shoot your videos. For example, when you’re eager to produce gaming videos, you will notice that most of your viewership is made up of younger people. Knowing this will help you engage with your audience. Communicating to older people is immensely different to conversations you would have with younger people.

4. Invest in a good camera

Using a good camera nowadays is self-explanatory. Viewers expect a certain standard when watching videos online. If your videos don’t offer 720p or above, people might lose interest quite quickly, even though your content might be of interest. This doesn’t mean you have to use up your life savings and buy a camera for thousands of dollars. Instead, go for a camera that is affordable and suits your requirements. Smartphone cameras become more powerful by the year, but they still don’t replace an actual camera.

5. Smile, smile, smile

You don’t have to adopt a fake persona that bursts of positivity each and every minute on camera, but something as simple as a smile can help you when connecting with your audience. It is essential to build rapport with your audience and create a sense of intimacy and friendship. You won’t be able to achieve this by looking bored or even worse, hostile.

If you want to continue your journey with presenting check out the Screenwise Presenting On Camera course for more information.

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